Dopamine isn't a reliable business strategy


Dear Reader, Something I’ve noticed when coaching solopreneurs is that many only want to market their services when they’re feeling motivated, inspired, or excited about trying something new. But motivation and dopamine aren’t reliable business strategies. If you’re only sharing your services when you feel inspired, you’re probably not connecting with your ideal customers consistently. And when your outreach is inconsistent, it’s harder to create steady demand for your services and...