Is you're pricing based on fear instead of value?


Dear Reader, Ambitious professionals who are ready to increase their income know their work is valuable, but they're still pricing like they need everyone's permission first. And I get it. When you're a compassionate person who has navigated financial insecurity, pricing feels vulnerable. But there's a difference between pricing FROM fear and pricing WITH fear. Pricing from fear sounds like: “I'm scared they won't pay this, so I need to lower the price.” Pricing with fear sounds like: “I'm...