Dear Reader, There’s a moment every entrepreneur faces eventually— Sales don't go as desired. The numbers don’t reflect the effort. And doubt starts to creep in. Suddenly, you’re questioning everything: Was it the pricing? Did I do something wrong? Should I have played it safer? And underneath those questions is the fear: Is my business even sustainable? A client of mine recently navigated this exact experience. After bravely raising their prices to reflect their time and energy, their launch...